You have decided to use postcards to market your business. Congratulations! You have found an incredibly marketing tool. Not only can postcards reach a large number of people for a little price, but they are a fun marketing tool to use. But what if you want to do something a little different? Here are three fun marketing techniques that you can use to create more interest in your business.
Go Bigger
If you are looking for a cheap way to mail postcards, then you can go with the postcard rate, which allows you to create a 4 ¼ by 6 inch standard postcard. However, if you are willing to spend a few more cents per card and pay the first class rate, then you can go with a super-sized card up to 6 1/8 by 11 1/2 inches in size. This will allow you to include more detailed copy, better pictures, and even more information. It may cost a little more, but a bigger postcard means a bigger impression that you will have on your audience. And don't worry - you can still do bigger on a budget. Ask about printing in one color in a variety of tints to give the look as though the postcard was printed in multiple colors.
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